Memorable Promotional Items Can Help Put a Business in the Spotlight

Compared to traditional advertising methods, the use of promo items are way more cost-competitive. An advertising slot in a radio show, or even more so, in television, can cost up to hundreds of thousands of dollars. Compared to that, the cost of printing brand logo shirts and other knickknacks is negligible. Another advantage is the ease with which promotional items with company logo or message campaigns are distributed. In conferences, for example, distributing pens or stationery may be an effective way to get the brand seen. In conventions, tote bags as free giveaways get your brand traveling to many places, to be seen by many more. Promotional giveaways, in fact, holds the unique ability to penetrate the market, serving as potent “walking” advertisements for the business.

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