Thursday, April 03, 2014
Unknown
Traditional print media
has always been an effective, legitimate way to reach potential
clients. Television and radio can also reach its intended audience
with relative ease, and the Internet has captured the imagination of
a generation.
Showing posts with label embroidered shirts. Show all posts
Showing posts with label embroidered shirts. Show all posts
Thursday, April 3, 2014
Posted in: Tuesday, March 4, 2014
By Man or by Machine: The Business of Embroidering Merchandise
Embroidery
is a widely known fabric designing technique using needles and
thread. Specific stitching techniques are used to add designs and
images on a variety of products, such as clothes, bags, hats and
other apparel. Beads, sequins and other colorful tools can also be
used to bring out more unique designs.
Though
the stitching method is still widely used today, most sewing and
shirt design companies now use machines for more precise and quality
designs done in a very short amount of time. Through the
incorporation of software and sewing devices, tailors can now be more
productive in their business, offering options for design
customization, based on what the client wants.
There
is a vast amount of creative opportunities that businesses can use
with the technology of digital embroidery. Designs, for example, can
be translated onto a shirt, and can be modified or converted
accordingly. Mass production becomes a lot easier to accomplish, too,
because the digital template is easily accessible through the
machine’s memory.
Thanks
to machine embroidery, the art and business of embroidery have
undeniably improved and advanced over the years. Now that the
technology is widely available for enjoyment and utility, whether by
hobbyists or businesses, the only thing needed to sustain this
opportunity now would be the innate creativity to keep coming up with
designs that can be patronized by the clients.
Saturday, December 7, 2013
Custom Embroidered vs. Printed Shirts
Advertising comes in
many forms, including wearable items such as shirts. In fact,
T-shirts bearing the logo, name, or any other design associated with
a brand or company can be an effective form of advertising as they
are visible everywhere their wearers go. T-shirt advertising is also
highly cost-effective, especially when done in bulk. Two of the most
popular methods for incorporating logos or advertising designs on
T-shirts are screen printing and embroidery, and each has its own
pros and cons.
Generally, screen
printing costs less than embroidery; however, the complexity and size
of a design factor into the costs. Screen printing costs are based on
the number of colors needed for the design, while embroidery costs
are determined by the stitch counts. Hence, larger designs may cost
less when screen printed, while smaller ones may be cheaper when
embroidered. Both processes, however, become more cost-effective as
the volume of order goes higher.
Design-wise, screen
printing offers more flexibility as it can better recreate intricate
details with a lot of colors. However, embroidered designs look more
professional and are thus used in clothing that are catered to a
higher-end market, such as golf shirts, corporate sweaters or jvests,
and sports jackets. Also, embroidered designs last longer than
printed ones, contributing further to their “higher-end” appeal.
