Saturday, December 07, 2013
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Advertising comes in
many forms, including wearable items such as shirts. In fact,
T-shirts bearing the logo, name, or any other design associated with
a brand or company can be an effective form of advertising as they
are visible everywhere their wearers go. T-shirt advertising is also
highly cost-effective, especially when done in bulk. Two of the most
popular methods for incorporating logos or advertising designs on
T-shirts are screen printing and embroidery, and each has its own
pros and cons.
Generally, screen
printing costs less than embroidery; however, the complexity and size
of a design factor into the costs. Screen printing costs are based on
the number of colors needed for the design, while embroidery costs
are determined by the stitch counts. Hence, larger designs may cost
less when screen printed, while smaller ones may be cheaper when
embroidered. Both processes, however, become more cost-effective as
the volume of order goes higher.
Design-wise, screen
printing offers more flexibility as it can better recreate intricate
details with a lot of colors. However, embroidered designs look more
professional and are thus used in clothing that are catered to a
higher-end market, such as golf shirts, corporate sweaters or jvests,
and sports jackets. Also, embroidered designs last longer than
printed ones, contributing further to their “higher-end” appeal.
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