METRO PRINTED PRODUCTS is a trusted source for custom printing solutions, offering an expansive range of products and services to suit any need or budget. Our commitment to quality and vast experience in the printing industry means that we can rise to any challenge and meet or exceed even the highest expectations. We specialize in creating promotional items used for marketing a business. We’re also experienced in designing high quality custom embroidered company polo shirts and other apparel. Visit us to know more.

Saturday, December 7, 2013

Custom Embroidered vs. Printed Shirts

Advertising comes in many forms, including wearable items such as shirts. In fact, T-shirts bearing the logo, name, or any other design associated with a brand or company can be an effective form of advertising as they are visible everywhere their wearers go. T-shirt advertising is also highly cost-effective, especially when done in bulk. Two of the most popular methods for incorporating logos or advertising designs on T-shirts are screen printing and embroidery, and each has its own pros and cons.
Generally, screen printing costs less than embroidery; however, the complexity and size of a design factor into the costs. Screen printing costs are based on the number of colors needed for the design, while embroidery costs are determined by the stitch counts. Hence, larger designs may cost less when screen printed, while smaller ones may be cheaper when embroidered. Both processes, however, become more cost-effective as the volume of order goes higher.

Design-wise, screen printing offers more flexibility as it can better recreate intricate details with a lot of colors. However, embroidered designs look more professional and are thus used in clothing that are catered to a higher-end market, such as golf shirts, corporate sweaters or jvests, and sports jackets. Also, embroidered designs last longer than printed ones, contributing further to their “higher-end” appeal. 

Friday, November 22, 2013

Promotional Items: Partners in Growth

As small businesses offering different kinds of products and services continue to spring out left and right, establishing a presence in the market early on is crucial, if one wants to lay a solid foundation and gain an early advantage. Creating awareness among target customers require solid marketing, which includes the use of the ever reliable promotional tools and items. So how does a company benefit from these marketing collateral? How do they really help a business boost its sales and profits?

Name recall

One of the first steps to building presence in the market is creating name recall or brand recognition which promotional tools can help achieve. By having your business name and logo printed in simple, everyday items like mugs, pens, umbrellas, shirts, and bags, to name a few, people will tend to remember your company as well as the services you are offering.

Easy on the budget

Since small businesses are still building momentum, promotional products are the perfect marketing option as they effectively get the job done without forcing business owners to shell out significant amounts of money. You will be able to reach your target market extensively and the results can potentially have a rippling effect, as they are also indirectly promoting your brand to the people surrounding them as they use your giveaways.


Though promotional tools are not the only effective way to market your brand, they serve as an excellent starting point to launch your business to the next level. 

 
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