A
lot of business owners are aware of the marketing potential of
promotional items. Products like pens, shirts, and fridge magnets
create a lasting impression on the client’s psyche.
However,
before you call on trusted companies to order customized
company polo shirts, whether for your employees or clients,
here are some mistakes that you and your PR team must avoid at all
costs.
Mistake
# 1: Sacrificing Quality to Save a Few Bucks
It is important to
remember that your company is going to be remembered vividly for the
products you deliver. No person would have a positive impression on a
shirt provided by your company that quickly loses its form after a
few washes. Therefore, see to it that you only give out high-quality
shirts that won’t shrink, fade, or get torn after just a few
washes.
Mistake
# 2: Sending the Wrong Message
Always
think about the information that will be displayed on the shirt. For
example, if you aspire to drive more traffic to your website, it
would be a good idea to have your business’ web address printed on
the material rather than just your business address or phone number.
Mistake
# 3: Not Working with a Reputable Company
Given
the high demand for promotional products, it won’t be surprising if
an online search for a service provider will present you with dozens
of options. Take time to consider a company’s track record and opt
for one that is highly recommended by former clients.
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